Revenue you can measure. I lead as your fractional CRO — backed by a team of SDRs, AEs, and RevOps that executes — for founder-led SaaS and AI companies that need proven sales leadership and real execution capacity, not more heroics.
The same leadership behind The Scaling Factory has scaled revenue as operators, not just advisors — through bootstrapped growth, a funded raise and exit, and now as an embedded outsourced team.
The client had two competing theories for how to build pipeline in a brand-new category — agentic AI for medical billing. There wasn't yet a proven go-to-market motion, just hypotheses.
We embedded a four-person team — two sales executives and two SDRs — and spent the first 60 days testing both motions in parallel: refining messaging with marketing, building inbound lead flow, standing up reporting, and running live sales motion against real prospects.
One hypothesis didn't hold up. The inbound-lead motion did. First sale closed on day 48. From there, the team scaled that motion through month eight.
$838K in net-new ACV, in an entirely new category, in 8 months — with a repeatable, proven motion left behind, not just a number.
As companies scale, headcount, process, and tools get added faster than the operating model matures. That's when forecasting loses credibility and leadership loses a clear view of what's actually driving revenue.
Forecasts lose credibility.
Handoffs create hidden drag.
Data stops telling one story.
Growth outpaces the model.
An embedded outsourced sales team — SDRs and AEs — that builds pipeline, improves execution, and drives more consistent revenue performance from day one.
Design the workflows, reporting, and operating structure that turn revenue operations into a true growth driver instead of an afterthought.
Strengthen the post-sale journey to improve retention, expansion, and customer lifetime value.
Turn more demand into revenue through stronger lead flow, cleaner routing, and tighter go-to-market alignment.
Senior-level guidance — RevOps and finance — to uncover bottlenecks, align priorities, and move the revenue engine forward with confidence.
A representative view of how deals, calls, and reporting move through the pod in a given week — illustrative, not live client data.
A focused 20-minute session to find where pipeline, process, or reporting is actually leaking revenue.
We plug an outsourced sales, RevOps, and finance pod directly into your GTM motion — no lengthy ramp, no new full-time headcount.
We operate the system, report against one shared set of numbers, and hand off a revenue engine that outlasts the engagement.
Personally scaled SaaS from $4M to $35M (IPO), adtech from $2M to $10M (Series B), and a referral software platform from $900K to $4.3M through a successful exit — before founding The Scaling Factory.
LinkedIn ↗Bring your toughest growth question. We'll bring an operator's eye — and a focused look at where the system is leaking.
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